TikTok is introducing a fresh option that enables them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the service revealed that it now features in excess of 1 bn AI videos.
Testing and Rollout
The update is undergoing trials over the next few weeks before a full-scale rollout. This development coincides with a increase in AI content, spurred by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding channels on a popular video site primarily display content made by AI. A significant portion of this output is considered low-quality AI content, a label for poor-quality, bulk-generated content that is typically nonsensical or bizarre.
“We know from our community that many people appreciate content made with AI tools, including AI artwork to science explainers, and we aim to offer the community the option to adjust the amount of that, depending on their own preferences,” said a spokesperson.
Volume and Proportions
The platform disclosed that there are currently 1.3 billion videos on its network identified as artificially created. Overall, over 100 mn media items are submitted to the service every day, making AI-generated material a relatively small part of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the amount of artificial media they see by accessing the topic control feature in the app and selecting the AI content topic. Other topics that can already be modified under the filter include politics, style, cosmetics, and choreography.
Content Labeling and Policies
Its guidelines require content makers to identify lifelike artificially created content, and it bans malicious deepfakes of public figures or emergencies. Any authentic-looking AI video that is unmarked can be deleted under its terms of service.
Additionally, the app will from now on attach an artificially created label to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This action is intended to stop users from seeking to evade the tagging system.
AI Literacy Programs
TikTok is also establishing a $2 million educational fund for professionals and institutions to create educational content about using AI responsibly. This program will support educational bodies specializing in educating computer science.
Moderation Strategy
The video-sharing app has defended its content review process, during discussion over proposals to cut jobs for a large number of review team members in the United Kingdom. It is expected to reduce a significant number of roles in its user protection department in the UK capital, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by eliminating the most distressing content before it gets reviewed by staff. The platform announced a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to intervention by its machine learning processes.
It is vital to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is making a difference process content quickly.”
